UX design for a financial services test.

Recognizing your money personality is the first step toward financial health. Therefore we need a simple and accessible test & campaign to make people aware of their actual financial situation and the corresponding financial personality.

Goed met Geld test Aegon
Campaign still

41% of the Dutch People is somewhat clueless about their actual financial situation - Nibud

Why is money such a compelling topic of conversation no matter the time, place, or culture while we all strive for financial health? With the 'Goed met Geld' campaign TBWA & Aegon, one of the world's leading providers of life insurance and pensions, joined forces to take financial health out of the taboo zone. Together with Sander Volleman, creative director, I created the Goed met Geld test. Based on the results of the test, users find out their financial personality so they can recognize and improve their financial health.

Aegon Goed met Geld test
Aegon Goed met Geld test
Financial pesonality: Lifeguard
Financial pesonality: SUMO
Aegon Goed met Geld test
Multi-device test
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