An interactive in-store launch campaign which unites the digital and physical world.
An average sales uplift of 465%.
TBWA (\MOBILE) partnered up with This Page Amsterdam to find Hudson's Bay shoppers' perfect flavour match. Shoppers' key colours were captured by a 4K touch screen with Kinect sensors and digitalised into pixel-like images made out of L'or capsules. The most prominent colour was assigned as their 'personal' flavour, which could be discovered at the Tasting Bar. Just like a photobooth, the taken photo's were printed to have a memorable souvenir. All photo's were collected on the campaign website for exposure, downloading and sharing purposes.
