This case is a mobile application for Hudson’s Bay Netherlands. The App is part of their brand new loyalty program and gives loyal customers a place where they can earn and spend ‘points’ to get acces to special and exclusive services. At TBWA I designed this app in the new look and feel of Hudson’s Bay in cooperation with Comarch (development). Besides the App i also designed a responsive webportal. In this way customers can always enter their loyalty profile, with or without downloading the app.