In 2015 TBWA,Superhero Cheesecake and Make ‘em Say teamed up to create the McDonald’s Gift Calendar. Using the McDonald’s App or web environment give guest the opportunity to grab their gift of the day: a discount coupon or present for loyal clients on every day in December. For the awareness TBWA created a huge on- & offline campaign. Because of that the social buzz around the calendar was massive and the campaign became a big success. In 2016 they relaunched the gift calendar with an updated look & feel and game elements. I was partly responsible for the UX and visual design of the App and fully responsible for the design of the web environment. I also created a Facebook Canvas advertisement.